Free Resource · Café Growth
The Café Growth Checklist
A practical checklist to audit where your café is losing customers — across brand, discovery, ordering, loyalty, marketing and operations. Work through it, or have us send you a copy with notes for your café.
What's inside
Six areas that decide whether a café grows or stays busy but stuck.
Brand
- You can say in one sentence who your café is for and why they should choose it.
- Your logo, colours and tone look the same in the shop, online and on packaging.
- A customer could recognise your café from a photo without the name.
Discovery
- Your Google Business Profile is claimed, complete and active.
- Your hours, photos and menu are accurate and up to date.
- You ask happy customers for reviews — and reply to every review.
Website & ordering
- Your site loads quickly and works on a phone without pinching or zooming.
- A customer can order or book directly from your own channel, not only an app.
- Your menu is current in one place and updates everywhere at once.
Loyalty & retention
- You can identify your regulars, not just count your orders.
- There is a simple reward that makes the next visit the obvious choice.
- Lapsed customers get a timely nudge without anyone having to remember.
Marketing
- You have a repeatable way to reach customers without paying every time.
- Any paid campaign starts from a real offer and a page built to convert.
- You measure orders and repeat rate — not just likes and impressions.
Operations
- There is a documented standard for every drink and every shift.
- Customer data lives in one place you own — not only inside a delivery app.
- You know the unit economics of one outlet before planning the next.
Get your copy
Enter your details and we will send the checklist, plus a few notes tailored to your café.
Want help working through the checklist?
We will review your café against every point and show you the fastest way to fix the gaps.