EQUILA TRAVEL
From a travel business to a franchise-ready brand.
EQUILA TRAVEL set out to stop being one owner, one office, one location — and to become a brand with systems, a standardised customer experience, and a replicable model.
An outdated CMS, zero local search presence, and untracked marketing spend — rebuilt into a technical SEO, local search, and demand-generation engine.
Starting Point
A strong product with weak online visibility: slow pages, missing meta structure, and no local search presence for 14 retail locations.
The Challenge
Competitors outranked the business for every high-intent keyword. Marketing spend returned $0.42 per dollar with no attribution pipeline, and B2B leads relied entirely on trade shows.
Our Approach
The Solution
We rebuilt the content architecture around high-intent keywords, implemented local SEO for all 14 locations, and set up account-based campaigns with a configured HubSpot CRM, lead scoring, and attribution.
Technology
Customer Experience
Customers found the brand when they searched for it, landed on fast, relevant pages, and were followed up by a qualified, scoring-driven sales motion.
The Journey
Invisible Online
Invisible Online
Technical SEO Fix
Technical SEO Fix
Keyword Architecture
Keyword Architecture
Local Search Presence
Local Search Presence
Demand Engine
Demand Engine
Measurable Growth
Measurable Growth
Outcomes
+287%
Organic revenue growth
4 → 67
SEO keyword rankings (top 3)
3 → 84
B2B qualified leads/mo
$0.42 → $4.80
Marketing ROI
0 → 11
Local pack rankings
6.2s → 1.1s
Page load time
Services Involved
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EQUILA TRAVEL
EQUILA TRAVEL set out to stop being one owner, one office, one location — and to become a brand with systems, a standardised customer experience, and a replicable model.
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